Filling in awkward white space with extra copies of links will make the page look more balanced. Create visual balance: Empty space is common on top-level (wayfinding) pages, where content might be sparse or nonexistent.Offering users alternative ways to access links will help alleviate the pain. Deal with long pages: Having to scroll all the way up to the top of an overly long page is time-consuming. Showing links in multiple places is thus hypothesized to capture a broader audience. The redundancy may minimize individual differences: one person might notice the link at the top, while another person might notice it at the bottom. Provide safety nets: If people don’t notice the link the first time, maybe they will notice the second occurrence as they scroll the page.There are many reasons why organizations might want to show duplicate links on the same page. Why You May Think Redundant Links on the Same Page Are a Good Idea In many situations, it’s better to streamline your interface with few clear choices than to offer more links intended to capture a broader audience. While the intent is good, the long-term outcome is not what you might expect. A question I get asked frequently at UX conferences is whether to provide multiple links to the same content (from the same page).
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